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EA SPORTS INVOLVED IN LAWSUIT FOR VIDEO GAMES BEING TOO DIFFICULT

In 2020, it seems odd and unpredictable stories are happening almost daily. Still, hearing word that EA Sports is being sued for making their video games too hard is definitely a story that sticks out.

That is exactly what is happening, as there is a new federal lawsuit that asserts Electronic Arts unlawfully increased its sports games’ difficulty. While this in itself sounds ridiculous, the further reasoning behind it helps it make more sense. The lawsuit states that the company has increased the difficulty of their games, including NHL, to bait gamers into paying the video game publisher additional money to help strengthen their team(s).

In Zajonc v. Electronic Arts, a trio of gamers from California have sued EA for deceptive practices, false advertising and related claims under California law. Their case, which they are hoping to have become certified as a class action, concerns the 2017 to 2021 versions of Madden, FIFA, and NHL. The trio is represented by, among others, California consumer rights attorney Jack Fitzgerald.



The lawsuit contends that EA dupes many gamers through “utilizing one or more artificial intelligence technologies that adjust game difficulty dynamically.” EA, the plaintiffs charge, neglects to tell consumers about these technologies or their impact on games. Relying on “heuristic prediction and intervention to adaptively change the difficulty of matches, and influence or even dictate the outcomes,” EA keeps gamers “more engaged” – almost as if EA knowingly exploits an addiction. EA has yet to comment on the lawsuit, and has until early next year to do so.

COLTON PANKIW
NOVEMBER 30, 2020  (14H09)
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In Japan, we drink hot sake, which is made from:
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RICE
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